You Bet On The Jockey Not The Horse

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You Bet On The Jockey Not The Horse..that’s how you win and great jockies are more predictable than horses.

There are certain gifted people out there that seem to always make awesome movies, write great books you lose yourself in, and produce songs and exquisite music that makes you jump with joy and brings you so much pleasure. You and I know exactly what I mean…music is food for the soul.

The same goes for Internet marketers. It takes a while to sort it out but then it gets easier for you provided you pay close attention. The problem for you is you’re wasting lots of time and money with your learning curve.

I know who they are and I want to shorten your learn time. I’ll tell you about them by bringing you articles about the best products from the best marketers/software developers. There are other pluses as well..these guys and gals have wonderful support systems and guarantees. They will put you on their lists for advance news about forthcoming products at the lowest prices. They also invite you to visit their blogs where there are usually freebies and useful articles. Sometimes they will invite you to be their next affiliate.

Some of the stuff I’ll show you won’t be the same for all of you because you have different talents, goals and ideas about what you would like to do with your life.

Obviously there are common threads like making money, freedom, being happy and successful in the sense of making your dreams come true. Tied in with what I’ve been saying above, I want to tell you about what worked for me. What programs I followed, what products I used to stop being a newbie, which ones I use now and why. I hope all this makes sense to you. You can assume that any product I strongly recommend I use myself or have reviewed.

You should get in the habit of noting the names of the marketers I recommend. These are the “jockies”. To start off, write down the names of Robert Plank and Lance Tamashiro who are partners. I did mention to you a while back that most good IM marketers have now teamed up in 2’s and 3’s. They can share knowledge, combine what they are each expert at, share expenses etc.

Today we’re going to start looking at stuff from Robert and Lance, and I have pasted below most of the sales page as follows. The link for more information or to buy is:

http://scrnch.me/MembershipCube  which is one of my best purchases!

“You Too, Can Own Your Own Membership Site!”

Write Your Own Paycheck

Start Collecting Residual Income Just Like the
Students Of My Last Class Did, In Record Time…
Be The Next Person To Join And We’ll Pay For Your
Membership Site Software Out Of Our Own Pocket!


You’re about to discover the most complete course on membership sites ever created. It might seem like there’s a lot of stuff contained inside this course, BUT! There are two choices here.

I could give you a little info and leave you wanting more, but I want to give you everything you need to succeed, today.

We made this the most complete package you’ve ever seen and the reason to get it today is so you get everything now instead of having to be nickel-and-dimed the rest of your life.

“Would You Rather Have The Whole Story?”
Of Course You Would,
So Read On!

For the last several years internet marketers have told you how easy it is to setup your membership site and get a flood of people paying you every month for your services, your expertise, and your information. But there are just a few problems…

It’s Not As Easy As “They” Say It Is…
These Are The Same People That Told You “All You Need Is a Website”

  • Where will you get the content for this membership site?
  • How will you get people into it, and keep them from dropping out?
  • What software will you use for the membership, and what plugins?
  • What the heck will you do next?

How Did That Work Out For You?

I Can Tell You From My Own Personal Experience:
Membership Sites Are The Best Thing To Ever Happen To Me!

It IS possible to profit from a membership site as long as you make the right decisions. But don’t worry, we’ve already made the tough decisions for you in our simple step by step system.

I’m confident in those steps because these are the same steps Lance and I have implemented to create 20+ membership sites — 19 of those sites were created in a 12 month period. And guess what, they’ve all made money: some as little as $2,000 and some over $450,000.

Imagine You Too Making a Profitable Membership Site!

“Built 3 New Membership Sites”

Rhonnie Rapoza My favorite new thing I mastered in this class is building membership sites using wishlist. I built 3 new membership sites and updated 3 lead generation sites.

This class reminded me of the many types of content that I already own and can add to my membership sites. I have gone through all the products I already own and will be repurposing and repackaging them for my membership sites.

Using the traffic strategies learned from this class I will build traffic to my sites and fill up my membership sites with the 22+ types of content taught in this class.

Rhonnie Rapoza
Kailua Kona, Hawaii, USA

Other marketers make more or less than depending on their advertising, content, follow-up, and offer, but the point is this:

I’ve done this enough times to show you what works and what doesn’t.

I’ve had many repeat successes in memberships and I’ve had all the failures too.

I’m going to steer you into the successes and away from the failures.

The Sad But True Reality Is:
There are Too Many Bad Membership Solutions Floating Around Out There!

In order to run a membership site, there is no choice, you need membership site software to run it.

But how? I coded my first membership site from scratch in the early 2000s. Just like with any “version 1.0” software, it was a mess and it broke a lot… sometimes letting people in who hadn’t paid or denying access to people who had. It took months of work to perfect the software before my business partner and I could actually launch the thing.

Back then there were less than 5 membership solutions on the market, and they cost at least $2000 for EVERY site you wanted to use it on!

But let’s fast-forward to the present day where you are in an even stranger situation. The technology is here now, and now you have at least 32 different membership options to choose from.

  • aMember
  • Digital Access Pass (DAP)
  • Instant Member
  • Easy Member Pro
  • Profile Manager Premium
  • SubHub
  • MemberSmart Pro
  • MemberWing
  • YourMembers
  • WP Member
  • Wild Apricot
  • Launch Formula Marketing
  • Fantasos
  • Viral Minisites
  • SMC Passport
  • Memberspeed
  • Rapid Action Profits
  • Enterprise Internet System
  • DotNetNuke
  • PHP Members
  • iSubscribe
  • Plus many, many more!
  • Extreme Member
  • Member Lock
  • YourMembership
  • MemberGate
  • Memberstar
  • Simplweb
  • Visiongate
  • Memberone
  • Simple Member Pro
  • GenieGate
  • OpenCrypt

Which is the Correct One?
You Have a 1-In-32 Chance To Get It Right…

Talk About An Unfair Game Of Russian Roulette!

The problem with choosing the wrong membership software is there’s no way to change your mind later. If you have recurring payments, changing the software you use will break all those payments.

Most of these are “duct-taped” together: you have to get one piece of software to handle the members, another for the blog, another to connect to your autoresponder… and even then, watch a lot of complicated video tutorials that tell you to change this file and edit this on your server.

I’m a tech guy and some of these take me a day or two to setup. Luckily, Lance and I want to give you the right one that will have your membership site live in about five minutes from now.

Keep reading to find out what that is.

“Great To Deal With Someone Who Overdelivers!”

You guys are FANTASTIC! Your personalized attention was received with great gratitude.

Benjamin Arroyo It very appropriate to our relationship and was very very helpful to me. This handholding is exactly what this newbie needs at this time.

Since this is all new to me, i feel insecure constantly. Sometimes over really basic stuff.

For example, when others posted their pdf’s, i went into a frenzy with questions such as: where did they get those ecovers, what fonts are they using, etc. I went on a mission to solve this and found “good enough” solutions.

The people in the blog are awesome but much further along in their understanding so it is great to know i can send you an email if i become stuck.

It is great to deal with someone who overdelivers. My experience with this field is that It seems the more i study the more there is to learn. lol

With the help of this program and you guys, i am tremendously optimistic that in the end i will have taken a giant step towards being able to make sense of this challenging but exciting thing called internet marketing

Benjamin Arroyo
Bristol, United Kingdom

A lot of the software that’s being promoted today is no longer supported. You’re stuck with a $4000 membership “solution” that doesn’t run properly.

The worst part is…

Many Of These Membership Software Creators Have Absolutely Zero Marketing Sense!

The majority of the software I used required signup BEFORE purchase which of course killed conversions. Luckily, the membership software we’re going to show you is designed to maximize conversions and sales.

Because Lance and I have repeated this process so many times in the past 3 years, we’ve perfected the process and written many of our own “helper” plugins, including the one thing ALL membership software promises but never fully delivers on…

Firehose or Drip Content?

When someone joins your membership site, they shouldn’t have access to the 12 months, 6 months, or even 3 months of content.

You should drip the content out slowly, preferably a little something every few days, to keep them interested, just like an e-mail autoresponder.

Many people dismiss this as simply theory but I’ve accidentally killed off many of my own membership sites by providing archives. Your prospects join your membership site, download the last six months worth of content, and quit.

And then you’re left scratching your head wondering why people quit your membership site after a month!

Why Do You Think Your Members Just Left?
Because You Gave Away the Farm…

Because of all these problems, we realized there had to be a better way. A way to just avoid all the problems membership site creators have. A simple step by step plan that shows you with 100 percent certainty, how to setup your membership site and establish recurring monthly income.

But here’s where others hit a big snag with membership sites — probably the biggest factor in preventing a launch. The simple truth is you don’t have to spend more than a day or two getting your membership content together.

You should actually start on a SMALL SCALE with your membership site if you want to make money. In fact…

Membership Secret #1:
Membership Sites Don’t Have to be Recurring

(Use Your One Time Membership As A Test To See If People Want More)

I know, this is the opposite of what most gurus are teaching.

The bottom line is, no amount of research or meditation will tell you if your membership idea will be a big win. The only way to know is to test, and the fastest way to test is to make something simple.

You can take your one-time product and make a membership site out of it. People pay one-time to get access. If they refund, the software automatically terminates their access.

Here’s where it gets really cool. If you have a video product, you could have people pay you one time, and then the membership site slowly drips out the videos over time.

After the refund period has passed, THEN you allow them the downloads.

Or for a non video product, simply drip out bonuses. People pay you one time and then your system sends follow-up e-mails saying… login to the membership area, there’s a new surprise bonus for you. And drip out bonuses throughout, or even after, the refund period.

I would rather have three one-time membership sites than a single monthly membership site. It’s an easier way to build your list, and also cut down big time on your customer support.

With a membership site, you’ll remove almost ALL “I lost my download link” requests. WordPress has a “lost password” feature. If someone loses their login access, they can retrieve their old password automatically. Let the machine do the work so you don’t have to.

You know what else? Not only do membership sites NOT have to be recurring…

They Don’t Even Have To Cost Money!

You can use free membership sites for lead generation. For personal coaching and accountability. Or even as a HUGE bonus for buying another product of yours.

The secret is selling new customers on a one time product, and when they want more information or help, they’re pre-sold into your recurring membership. But even when you create a monthly membership, it doesn’t have to continue forever! Check it out…

Membership Secret #2:
Membership Sites Don’t Have to Continue Forever

The traditional membership model says you have to keep adding content to your membership site month after month, for years to come, which sounds good at first… but after three or four months, it really becomes a chore, doesn’t it?

Here’s where you can connect the dots: most membership creators will tell you that the average person only stays in a membership site for 3 or 4 month… so why create content further out than that?

The best products and membership sites I’ve created are the ones that had a built-in end date.

I Want to Succeed with Membership Sites Today »

How You Can Succeed at Recurring Sites While Most Others Fail

Right now I am giving you permission to create membership sites that stop at 12 months, 6 months, or even 3 months.

Plus, it’s much easier to pitch the membership site to people. You’re not selling ongoing training, it’s an extended payment plan. You also have an easier time telling people what’s in the membership. Only 6 months of content to get them to that end-goal, and then the membership site is over with.

There’s no more “trying to grasp at straws” and filling up the site with content just to keep people paying.

NOW: This makes it possible to recycle your existing products into a membership site. That $47 product of yours just became a $12 a month, four-month membership. Easy, right? But what if people want to pay or more or less than $12 per month? I’m really glad you asked because…

Membership Secret #3:
You Aren’t Limited to One Single Offer

In the past, doing something crazy like setting up multiple levels of your membership was the last thing on your mind. Back then it was all about, “I just need three more days to get this membership site up!”

But guess what, now that you can do it in just a few minutes, with just a few clicks, you can offer different levels and products within your membership very early on.

All you have to do is check a special checkbox on the posts of your WordPress blog you want to show to “gold” level members, and a different checkbox for the content you want to show to “silver” members.

“Operational Within the Next Six Days”

Warren Hayford After taking your training, I am going to record more and write less. In the past I have taken way too much time writing the “perfect” article. Which has delayed making money.

I am changing my product delivery to use Wishlist Member and will be operational (taking orders) within the next six days. (I already knew that I could use Wishlist Member to integrate with PayPal. But your videos and comments to problems made it a reality.)

I appreciate your and Lance’s direct response. When I signed up for this I wasn’t sure in the first week or so whether this was all “canned.” The canned stuff has great value, but your responsiveness is the difference. When I or others, have a problem, you respond. This has made me believe what Lance says that you are here to help us understand and put Wishlist Member and membership sites to work for us.

Warren Hayford
Leesburg, Virginia, USA

What REAL Membership Creators Have Discovered That
Clueless “Info-Parrots” Forget…

Offer lead-in products! You can use the same membership site for both recurring products and one-time products. Just create a membership level where ALL they get is a single product, create the payment button for that membership level, and now they can pay one time to get access to just a single product.

If you want to offer an upsell or a bundle offer, just create a new membership level, choose which products to include in that level, create the payment button and you’re done!

When in the history of membership sites has it been this easy?

Never, that’s when. But the problem most people don’t realize is: now it’s not only easy for you, it’s easy for your competitors. So unless you act right now and start setting up a membership site, the competition is going to be too tough.

That’s why I need you to take immediate action and create your membership site today.

Membership Secret #4: You Can Set it All Up in a Day
That’s right, it is possible to create a membership site in a single day. That’s because you probably already have the content: products you have the rights to resell, articles you haven’t published yet, and contacts who are probably more than willing to create content for you just to get some traffic back to them.

Remember, the membership site software we use LIVES in WordPress. There’s no setting up this membership software, and this WordPress blog, and connecting them together.

Instead: click a button, WordPress is installed. Click another button, the membership plugin is installed.

“Already Selling Seats and Creating New Sites!”

Chris Garrett The challenges were my favorite thing, as I have a real problem with “analysis paralysis” (look it up in Google!) – Robert and Lance pushed us to action.

The technical stuff was mostly familiar but the way it is presented is very fresh and you will almost always learn something even if you think you know it all.

Thanks to you, I’m already selling seats and creating new sites!

Chris Garrett
Barnsley, South Yorks, United Kingdom

You Upload Just ONE Plugin, and You Have a Membership Site!

And then you install our drip plugin to make sure customers remain customers through the refund period, or continue paying their monthly fee if you’re running a recurring membership site.

You only need to be one week ahead of your oldest member. Setup a single week of content and then record audios, videos, or recycle your early profits into buying and adding more resale rights products.

That’s how you create a membership site. That’s how Lance and I have created membership sites. A lot of it seems like common sense, and yet most marketers who try to teach this stuff don’t have the same experience we do, so they leave it out.

But it’s not enough to share the benefits and the reasons to make a membership site, is it? You probably know some or all of that stuff. That’s why Lance and I want to mastermind with you and take you through the process to…

Create your first simple membership site in just a few minutes, by using one single product!

Introducing… the Most Complete Course on Membership Sites Ever Created
Membership Cube 2.0
Includes Plugins, Software, Training & Community

I want to introduce you to Membership Cube, the most complete course on membership sites ever created — that gives you everything you need to setup your membership site.

Not only that, but you get the training on how to setup all SIX types of membership sites you’ll ever need to make money — a single payment site, list builder, bucket site, coaching site, daily site and physical site…

Membership Training: 12 Sessions
(Includes Recordings, Audios & Transcripts)

  • Module 1: Setup Membership
  • Module 2: All Your Content in a Day
  • Module 3: Free Level & Listbuilding
  • Module 4: Marketing & Copywriting
  • Module 5: Bucket Membership
  • Module 6: Coaching Memberships
  • Module 7: Content & Retention
  • Module 8: Engagement
  • Four Add-On Trainings: Case studies and demonstrations
  • Type #1: Single Payment
  • Type #2: List Builder
  • Type #3: Bucket Site
  • Type #4: Coaching Site
  • Type #5: Daily Site
  • Type #6: Physical Site


  • Wishlist Member Multi-Site: simplified interface
  • Membership Designer: membership theme!
  • WP Drip: dashboard pages, copy & paste email generator
  • WP Import: bulk add posts or pages
  • WP Notepad: spy on your members’ progress
  • WP Kunaki: DVD of the month club
  • WP Reseller: white label your site
  • WP Listbuilder: call members when they join
  • WP Autosignup: upsell training
  • WP Stats Pro: monitor your members
  • Wishlist Protector: customized protection
  • Video Player: add instant videos
  • Gravatar Manager: show member pictures


  • Backup Creator Express: 4 templates including single payment, fixed term, continuity, coaching membership sites
  • Membership Checklist: step-by-step easy installation
  • Sales Letter Template: exact one we use
  • Challenges: easy assignment after each session
  • Recordings: replay any lesson anytime
  • Transcripts: view or print anytime
  • Community: ability to ask questions or discuss with other members
  • Lifetime Access: come back 24 hours a day forever

Claim Access to Membership Cube 2.0 NOW »

Using our membership software, all you have to do is this:

  • Setup a WordPress blog (can be done in 60 seconds with our 1-click install)
  • Upload the membership plugin (takes another 60 seconds max)
  • Choose your payment processor and create your pay buttons (2 minutes)
  • Upload our “drip content” plugin (30 seconds)

We’ll Show You Exactly How To Setup Your Own Membership Site In 4½ Minutes, Guaranteed!

“You Produced Monsters!”

Sophie Benshitta I forgot to tell you how much you worked in the webinarcrusher course and how much you are appreciated.

You produced monsters, and I will include you as good examples in all I do… by the way I sold 3 products from the last webinar…

Wow. thank you.

Sophie Benshitta
Syracuse, New York, USA

Once your membership site is setup, you can focus on the fun stuff… like your content, your marketing, and making money!

Module 1: Your One Time Membership Site

(Week 1 & Week 2)

Lance and I want you to get immediate results setting up a membership site, so we’re going to make sure that you get setup in the very first module.

Is your product only 95% complete? We’ll help you finish it. Don’t have a product? We’ll find one for you to buy the rights to, or help you create an easy product from scratch. And then add it to a membership site!

In this first lesson we’re going to show you:

  • Step 1: How to get that one-time membership setup and configured in just a few minutes, including payment buttons, and order form
  • Step 2: How to quickly add a week’s worth of content in minutes… and then create extra membership levels for cross-sells, upsells, and downsells as easy as pushing a few more buttons
  • Step 3: The four different types of bonuses you can drip out in your membership — depending on what you want to achieve — and when to use each type, so you’ll never have to worry about getting testimonials, additional loyalty, higher conversion rates or reducing refund rates ever again — plus I’ll show you setting this up on one of my membership sites in realtime

The reality is, we could spend the entire course showing you how to test and tweak your one time membership site with WordPress, but what would be the point in that?

“Sold Out the First Day, 16 Members at $99 per Month”

Sherm Cohen I have to tell you some great news today. I officially opened my paid membership site today — and the whole thing sold out a week before the class started! (I guess I wasn’t charging enough)

I’ve learned so much from you about scarcity, marketing, limiting choices, how to use PowerPoint, how to use WishList member, I could go on and on. I think the most important thing I learned from you is the “do it now” philosophy of “ready, fire, aim.”

When I wrote the sales letter for my class, I knew I was forcing myself into a situation where I would have to create the content — it certainly worked!

The whole point of this was to generate a lot of content that I can sell later as a DVD set.

But now I have 16 members paying me $99 for three months ($297 per person) for a 10 week class. So those members are funding my product creation!

I’ve already set up a self-study version so that I can take on more members without adding to my workload.

Anyway — I’m totally thrilled and completely exhausted. I really wanted to share this victory with you. You are consistently awesome, and I totally appreciate getting the chance to work with you.

Sherm Cohen
Canoga Park, Califoria, USA

We want to show you the easiest way to get from here to there, and not necessarily every little thing you COULD do with a membership site. That whole “you could do this, OR this, OR this” mentality is exactly the reason why so many people buy membership courses and do NOTHING!

Case Study #1: Blog Invasion System
($125 Per Hour FAILURE)

The first membership site Lance and I created together was a total bomb. It was a four-week class consisting of a 2-hour webinar every week about how to position your blog so it sucks in above-average traffic and above-average responses.

We had no affiliates. We didn’t even launch it properly — we tried launch in on TWITTER of all places. And it was on the goofiest subject we’ve ever taught.

This is how terrible the launch was: we only had 8 takers at $197. We made an additional $500 sales from a front-end product leading up to the class, so we only made $2000 profit on that project.

Even though 8 people were signed up, we only had 2 or 3 people come to class live each week. And the profits… $2000 split 2 ways divided by 8 hours total is $125 per hour… not bad when you realize that’s 18 TIMES the U.S. federal minimum wage and 10 times the average personal American income in 2009.

And even when your launches fall flat on their face, you still own that content and can continue marketing it over and over… repackage it, tweak the price, tweak the offer, tweak the bonuses. But our biggest failure brought in $125 profit per hour.

We’re going to give you step-by-step membership business plans that you can start and finish to achieve the goal you want.

One such goal is solving your content generation problem for good…

How to End “Writer’s Block” and Content “Drought” (and Make Money in the Process)

Module 2:
How to Fill Up a Membership Site in a Single Day

(Week 3 & Week 4)

Imagine if you gave yourself a single 24-hour window to setup your membership site. Even if you had to price it low, even if it only lasted a month or two, that’s still a membership site you wouldn’t have had before, right?

  • Step 1: The essential “must-have” plugins you should be re-using in your membership sites, along with how to move all plugins and start with the same “membership site framework” every time
  • Step 2: How to create an entire month’s worth of content in a single afternoon (or less)
  • Step 3: How to get that first chunk of content (the hardest part) out the door, and the ONLY WordPress plugins you need to install in order to shortcut the process to getting any membership site, one-time or recurring, live — TODAY! (we’ll launch one of our own membership sites in a day to prove it to you)

Case Study #2: List Copywriting
(Instant Product in One Day)

This is where the membership site in a day idea came to be. Lance and I wanted to create a membership site about list building, but we just didn’t have time to add another project to our schedule. Our solution? Knock it out in a day so we don’t have to worry about it.

We scheduled 8 webinars in a day, each one lasting 60 to 90 minutes. We started at 6AM and ended at 10PM, but before you think that’s a lot of work… we had breaks in between and we split up the webinars. I hosted four, and Lance hosted four. (Heck, I even slept through a couple of Lance’s webinars.)

The point is, it was all done in a day. We gave a few of our best students access to all the live webinars. We posted a special offer on a forum offering a day pass (and therefore lifetime membership to the recordings) for $97. 12 hours of training for $97? You better believe people thought that was a great deal.

Make Money Giving Things Away for Free By Taking Full Advantage Of This Membership Loophole…

Module 3:
Your Free Membership Site

(Week 5 & Week 6)

Why the heck would you ever want to create a free membership site? The real question is… why WOULDN’T you create just one free site to collect testimonials, embed upsells, embed old articles, newsletters, and videos… and have something way sexier than just a lame “newsletter”?!

“I’m Going To Turn Every One Of My Existing Products Into Some Type Of Membership”

Bob Molton I really wanted to be able to add an affiliate program into my memberships, and use the 7 dollar script as incentive to get them in quick and easy. I also really enjoyed the Bucket lesson and the drip plugin, as I have so many things I will use this for from here on out.

I already knew the importance of keeping close contact with my clients, but I didn’t realize all the ways I could do it until now. Not only all the different ways, but how powerful many of the ways you taught actually were. Just the auto-responder sequence in conjunction with the drip plugin will keep my clients very close to whats going on in the membership.

Ultimately, I’m going to turn everyone of my existing products into some type of membership. Some will be single payment and some will be recurring payment, but all will have the needed protection of my products, and the ability to grow or add bonuses etc…

Robert & Lance Thank You Very Much!

Bob Molton
Peoria, Illinois, USA

  • Step 1: Four ways to monetize a paid membership… guess what, in one of those models, you don’t even call your free membership a “free” membership!
  • Step 2: Four places to find paid membership content that you’ve already written and can be applied as-is, plus four other places to grab other peoples’ content, and legally add it to your paid membership site
  • Step 3: How to use a little known tactic to add 100% commissions to your Wishlist membership site and open yourself up to a huge following of affiliates and therefore massive lead generation
  • Step 4: Run a “four day” promotion to new subscribers, sign existing opt-in subscribers to your membership site in a single click, build your autoresponder list if people join your membership site from outside your list, and much MORE!
  • Step 5: How to run time limited special offers within your membership site (plugin included) — you can expire offers on a hard deadline OR expire the post based on the number of days they have been inside the membership site


Lynn Jordan A membership with others doing the same thing and sharing problems and solutions really makes things easier and inspires everyone to keep going, and the way you and Lance present stuff makes everything simple and doable.

Things get accomplished in small steps.

I’m going to keep setting up membership sites. I think that is a better way to deliver products than just a download page. I also think membership levels are a great way to deliver upsells. I’ve become addicted.

Lynn Jordan
Beaverton, Oregon, USA

Case Study #3: “Reverse” Membership
($53,293.53 in Sales + 1,835 Opt-Ins)

Many people misunderstand what a “free” membership site actually means. You could offer access to your membership site completely free, with no payment necessary.

Lance purchased rights to a popular product — didn’t even make the product himself. Didn’t even write the sales letter himself. And spent 35 minutes not only setting up the membership site, but sending a quick e-mail to his list.

The result of those 35 minutes of effort was 1,835 sales and 61 refunds for a $17 product… so that means Lance should have cleared over 30 grand, right?

Although that site made $30,164 in front-end sales, he offered 100% commission to affiliates. When affiliates promoted that site, they received the FULL $17 sale. (178 of the affiliates made sales.)

The result was massive lead generation. Lance built an opt-in e-mail list of 1,835 BUYERS in just a few short weeks… and then sold an additional $20,800.53 in backend sales off the download page, and kept all of that money.

Total: $30,164.00 frontend, $23,129.53 backend, 1835 new buyers

Enroll Today and Setup Your Membership Site »

Great, so now you’ve setup a quick membership site for your one time product, and another to build your list. See, creating a membership site out of thin air is easy! But now that it’s setup, you need to get past this…

Module 4:
How to Market Your New Membership Site

(Week 7 & Week 8)

Now that your membership site is installed, what will you do?

  • What price will you charge?
  • How long will the membership site last?
  • What’s your plan to keep people in the site month after month?
  • Will you have an affiliate program?
  • Trial period?
  • Front-end offers?

In the “membership marketing” section of this training, you’ll pinpoint exactly:

  • Step 1: How to price your membership site and how often you’ll rebill subscribers and update your content
  • Step 2: How to assemble a sales letter promoting your membership site, plus how to get over your marketing fear so you can price your site at a level you deserve to get paid
  • Step 3: The way to properly manage your time so your membership site doesn’t become a chore, you can get it on autopilot and focus on your true passion instead of the usual “grunt work”

At this point you’ll have all these questions answered FOR you, depending on how much content you have and what you want to accomplish with that membership site.

“I’d Never Built a Single Webpage Before!”

Wal Gifford The community spirit of all the students working together on this challenge while our 2 extraordinary tutors were on the road gaining more insights to share with us!

If you believe in yourself, and never never give up you CAN achieve amazing results.

I am ready to apply and adapt these new skills to build many many websites which incorporate areas of restricted and preferential access to members/clients for other jv business partners.

I’m going to make you guys proud very very of my subsequent achievements in comparison to where I started. (Someone who had personally never ever built a single webpage before!)

Wallace Gifford
Palmerston, New Zealand

And now that you have all that content, you can recycle it and combine it in lots of interesting ways. You’ll finally realize…

We’ll Reveal to You Exactly Why You Can’t Figure Out the “Massive Content” Strategy, and How You Can Finally Put Every Report, Affiliate Link, and Product Taking Up Space on Your Hard Drive to Good Use!

Module 5:
Create Your Bucket Membership Site

(Week 9 & Week 10)

“I’ll Make A Higher Priced Membership Site And Drip The Content In As I Create It…”

Dale Anderson The WordPress Drip plugin really helps with the sequence of showing the content and how I can control the consumption of it.

This class has shown me I should not be so vain to get it perfect, just get it out there and help someone, hopefully a lot of people but just one is OK too.

Now, instead of creating a 20-dollar ebook, I’ll make a higher priced membership site and drip the content in as I create it and easy to use audio and video too.

Dale Anderson
Bellingham, Washington, USA

Here’s a shocking but true fact: most marketers have already bought the rights to enough resale rights products to populate a massive membership site.

Or they have a half-finished report or two sitting around that, instead of launching as a boring e-book, they can cut up and use it as membership site content!

Want to offer something special to your list? Or have a monster bonus in your back pocket the next time you want to close your next big launch? Or even have a high-ticket membership to pitch if you’re speaking at an event? Now you can thanks to the “bucket” model and…

  • Step 1: Use the WordPress drip plugin to its full potential and how to position your content so your visitors are eager to login to your site every few days
  • Step 2: Search engine optimize your membership site with permalink structure, pre-sell videos, meta tag plugins and more to ensure you get a consistent trickle of long-term traffic from every membership site you create in the future
  • Step 3: How to post an unlimited number of videos onto your blog in record time, in a way that conserves the most website bandwidth, with no copy-and-paste or fancy codes, using the Video Player plugin

“Charge Them Once and Drip Bonuses!”

Mark McCoid Here is what I love about Membership Cube, the awesome training and WP Drip! It’s great because not only is it on target but it’s not just a boring overview of the software, but HOW to use it to make money.

I find it very helpful that you train us on actual sites and show what the settings do to the actual site.

WP Drip is the bomb (is that still cool to say?) It is worth the price of entrance!

After watching your training on single payment memberships, I thought what a great way to protect content even though I’m not charging every month. Plus I think it is a great way to build a customer relationship. Charge them once, but get them to log back in by telling them about a bonus that has been added (using WP Drip) and then hit them up with an affiliate product pitch or another of my products.

This is going to be a breeze given the training you have provided!

Mark McCoid

Case Study #5: The MRR Club

Here’s a funny story. Early in Lance’s internet career he was about to host a webinar with someone, but 30 minutes before the webinar started… the other guy needed to pitch an offer at the end of the webinar… and they didn’t have anything to sell that crowd.

Lance’s answer: join one of those “master resale rights clubs” where they provide resale rights to all the products in the membership area, download all the content, and upload it to his own membership site. And repeat once a month putting in about an hour per month.

How much profit does a site that takes one hour per month of upkeep, that has no sales letter, and no traffic other than accidental SEO and “name dropping” the site in different presentations?

Again, even if your membership site only brought you in $100 per month… if you put in one hour of effort into it per month, then you’re making 100 bucks an hour!

If you’ve made it this far then you are just about an absolute master when it comes to membership sites. You can create free, paid, recurring, big and small membership sites… and to ensure you’ll be able to repeat that process:

Launch a Membership Site, Without Even Having a Product, or Any Customers For That Matter!

Module 6:
Your Coaching Membership Site

(Week 11 & Week 12)

Imagine if there was one place you could login to find your to-do lists, ideas for future projects, swipe file results, headline ideas and more, and arrange it in a way that when you login you know EXACTLY what four things you need to accomplish today…

Or even better, allow a trusted partner to login to give you the push you need to get those things finished today.

“About to Market My First $97 Product”

Terrie Wurzbacher The accountability blog has been the most profitable for me (you already have some details on that).

I also discovered how to make a single product into a profitable membership site.

You reminded me to tackle things one at a time. It’s so easy to be distracted and try to do everything you’re learning at the present time and even with you guys you go from one thing to another so to keep up with even just you to say nothing of the other classes I take,I never get back to that one thing that if I finished it I would make some money.

I’m about to market my first individual $97.00 product (which will also be my first real product – I’ve only sold teleseminars and a few membership site slots before). When this sells, the others will be.

This has been the most profitable class regarding money as well as from a self-esteem and confidence level. You have made us do these things and that is good. I WOULD NOT HAVE DONE MORE THAN HALF OF THIS WITHOUT THE CHALLENGES. Thank you.

Terrie Wurzbacher
San Antonio, Texas, USA

“Launching My Coaching Membership Site”

Without a shadow of doubt, I love the the challenges you and Lance set the class.

I’m not an experienced internet marketer, unlike some of the students in the class.

However, without these challenges, I would not have pushed myself as hard and I was damned sure I wouldn’t go without a fight!

You and Lance were very honest about the earnings, potential and actual, that can be made from running high value but well leveraged (in terms of time and resources) courses using a membership site model and so it strengthened my resolve to run fixed period membership sites and model what you do.

Thanks to this training, I’m now launching my coaching membership site and see how that one goes. I will be looking at other membership sites too, but as a JV to someone with expertise and a database, but no skills in setting one up using Wishlist etc. That way I can piggy back off of that persons expertise and list, building my own in the process, yet serving and adding value to their own existing clients and helping change their income model from time for money to a well leveraged model.

Gareth Thomas
London, England

That’s what you get when you establish a coaching membership site which could take many helpful forms:

  • Step 1: Login to your brand new accountability blog and post your to-do lists, swipe files, and meetings for easy reference and easy sharing with a virtual assistant, accountability partner, or business partner
  • Step 2: How to make at least $10,000 per year (per person) in your coaching membership site just by answering the phone for an hour a week
  • Step 3: The “Q&A” model — show up for one hour a month and get members to pay you month after month

Case Study #6: RobertAndLance.com

Membership sites don’t always have to be for other people. If you have an accountability partner, you know that when you promise four daily tasks to a business partner, you get a heck of a lot more done. That’s what I’ve been doing for years with various business partners, and that’s what Lance and I had been doing for several months until I realized something.

When we shared our to-do lists through phone calls, there was a LOT of unnecessary chatter. Most of our 5 to 10 minute conversations became one hour conversations (you know what I’m talking about).

When we shared our to-do lists over e-mail, we noticed we’d get distracted and read and respond to other e-mails when we should have been getting things done.

The straw finally broke the camel’s back when I needed to explain something to Lance in video form — how was I going to share a video tutorial with Lance? Put it on YouTube? (I only wanted to share it with him.) Put it on some random page? (Who knows if the search engines picked that up.)

The solution… was to start posting our accountability lists and video messages in a membership site, where Lance and I were the only members. And now…

  • All our swipe files are in one centralized location…
  • All our to-do lists are in one centralized location…
  • All our notes and interviews are in one central location…

We each check the membership site every day to figure out what needs to be done. And if we ever run a mastermind or coaching group, we’ll use that exact same model.

The best part about showing you our membership models, especially the coaching model, is that we’re about to show you a bunch of case studies of us actually using these membership models PLUS the strategies that go along with them.

There is no theory here, these are all membership tactics that work — look over our shoulders to make absolute certain you succeed with membership sites.

Module 7:
How to Keep Your Membership Content Going for Weeks, Months, or Even Years to Come…
All On Absolute Autopilot!

(Week 13 & Week 14)

This really is the spot where most memberships fail… they try to make their membership the biggest and greatest membership site on the planet.

The reality is that a membership site is still a product, which means that you need to solve a specific problem. So how do you solve that problem but also:

  • Keep people in the membership for as long as possible?
  • How do you keep delivering value without overwhelming them?
  • How can you keep the content going without putting in any extra time, or requiring your visitors to contribute comments?

“One Time Membership and Then a 6-7 Month Membership Site”

Pamela Miles Combining WishList, WP Drip and the Auto Responder makes for an unbeatable combination.

I’m so new to all of this that every module was a total necessary learning experience…and I learned from all of it immensely.

My first launch is a pretty big launch, and I will have my product download on a “one time” membership site. I then will launch a 6-7 month membership site that is the same concept as my product… just done in a totally different more personalized way… with a lot more to offer the member than they would get from the product alone.

I’m finishing my branding… have my logo… minisite is almost completed… e-book is in its final editing… interactive software is in its final revision stages. I’ve selected most of my bonuses and have the other parts of the product well into their final stages as well. I have mapped out my time line and should be able to meet my deadline if my outsourcing finishes their part in time.

My gratitude to not only Robert & Lance, but to all the other “Membership Cube” students as well. I am expecting nothing but great things from all of you!

Pamela Miles
Portland, Oregon, USA

Membership Cube is going to answer all that and more. In fact we’re going to show you exactly how to:

  • Step 1: Easily write a flood of automatic follow-up autoresponder e-mails to remind members to consume your content
  • Step 2: Get new members so your monthly income never dips ever again, plus how to reactivate old subscribers so they re-join your membership site
  • Step 3: The ideal way to approach guest authors to improve your membership site and how to ensure they don’t “take over” and how to reward people who paid through the entire lifetime of the membership… and have them already “pre-sold” on the NEXT membership site!
  • Step 4: Legally and literally spy on your visitors! Find out who actually logged in, how often, what posts of yours they watched, for how long, even who’s online now… so you can provide 100% proof a member logged in, and poke-and-prod those who haven’t taken action yet

Case Study #7: Video Sales Tactics

The membership site that had the most amount of content with the least amount of effort was a membership about how to create video products. Everything from mindmaps, Camtasias, powerpoints, live action videos… even green screen techniques.

Each week, in addition to weekly webinars, Lance and I posted a new video almost every day… which looks impressive for the members, and seems like a lot of work, but in reality we just recorded the entire week’s worth of videos in a day, batch produce, and schedule.

It’s a lot more impressive to drip out one tip a day for 7 days, then post a single video explaining 7 tips. But when you stay a week or two weeks ahead of your subscribers, it takes the same amount of time, but you can put in a few hours one day and take the rest of the week, or two weeks, off.

Thanks to that batch production, we created 115 posts, 1317 comments, and 15 GIGABYTES of content for that membership site in just a few weeks.

Content generation aside, the launch of Video Sales Tactics 1.0 brought in 100 members totaling $16,700 in sales. The launch of Video Sales Tactics 2.0 brought in 45 members totaling $20,065 in sales. The launch of Video Sales Tactics 3.0 brought in 58 members totaling $15,226 in sales.

Do the math… that’s $51,991 from three easy webinar classes… show up, run some PowerPoint slides, get paid!

I’m Ready to Begin My Membership Training »

The idea is that you already know how to setup your membership site, you can market it, get the subscribers in, now for the easy part… keeping the content going without you having to do anything else.

Module 8:
Deliver Content That Keeps Your Eager Buyers Returning Every Single Day, with Your Daily Membership Site!

(Week 15 & Week 16)

When most people think about building a membership site, they put 100 percent of their thinking into the content generation, and almost none into the marketing and the launch strategy.

Are you kidding me? Creating the content is EASY… if you assemble your membership sites instead of writing them. Take your existing products and cut them up for your membership instead of making the content from scratch.

That’s why in the final lesson of Membership Cube, we’re going to show you:

  • Step 1: How to categorize your content into simple and easy modules for your members to understand — most people configure their modules wrong but we’ll show you how to do it the Robert and Lance way
  • Step 2: Discover who the final winners were in the class and sign yourself up for the “promotion webinar” challenge where you’ll get a flood of second-wave members paying to get into your site over and over again
  • Step 3: How to tap into the power of Facebook (now with over 1 billion users) to keep your members logging in and paying you every single month

PLUS BONUSES & EXTRA BENEFITS  at this link: http://scrnch.me/MembershipCube


Your friend and mentor,


Some of my blog links may be affiliate links and earn me money. I have to tell you that.

Affiliate link: http://scrnch.me/GoAheadClick


About the author

Kevin Johnston

Permanent link to this article: https://kevin-johnston.com/you-bet-on-the-jockey-not-the-horse/703/

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