I’m updating some training for you especially since these topics are very important right from the very start of your journey into the realms of Internet Marketing.
They apply to not just websites and blogs but social media as well.
I know many of you worry about knowing coding and HTML (HyperText Markup Language). But understanding domain names and web hosting is much more important.
I’ll talk soon with more info about your hosting cPanel, FTP (File Transfer Protocol) and uploading files to your web space.
Be wary of trying to learn everything from YouTube. There are many “experts” out there handing out wrong or incomplete information.
1. You need to be inventive just like when choosing Twitter and Facebook user names.
When choosing a domain name (www.domainname.com) for your niche, blog or website, it’s important that you use text or words so that as much as possible, your site name, business name, niche and keywords tell people and visitors what your site/business is about.
These keywords are one or more words that people actually use when searching on the Internet. Obviously you want them to find YOU. If you’re not found you don’t exist and won’t receive visitors.
Google AdWords does have useful stuff about common keywords and searches. But I think you have to join first.
Suppose there are 75,000 searches per month for make money or back pain or weight loss or health, this would suggest these could be good niches for you. So search results are important. Also for ranking.
My main “make money” blog is at http://makemoneyhomebusiness.biz
I couldn’t have .com because it was already taken.
My blog name might not look “pretty” but it’s obvious the site is about making money with a home business. And has good keywords.
2. Sometimes your choice of domain names depends on where you live and the size of your town/city.
But remember you can’t use spaces, plurals or special characters. Hyphens (dashes) are acceptable.
Example: www.billsautorepairs.com could be good in a smallish town where Bill is known. But it might not work elsewhere in a large city. But you do know Bill’s business is about autorepairs. And auto repairs seems good for searching.
3. Your domain name should be as short as possible and be “catchy” so people will remember it.
You can only choose from what is available (not sold already). Because of so many domains out there, short has got much harder. Many domain names have been taken already, so being “short” has become difficult.
It’s more important to have great keywords than to leave bits out just to create shortness.
Don’t panic, you can maybe use a different extension like .org, .info .ws , .co or .biz if .com or .net are not available.
.com and .net are always your first choice because they’re the most common business extensions. Plus they propagate faster.
The prices of domains/domain names can and does vary with your choice of extensions. I know that my .biz sites are more expensive. Around US$13 yearly as against US$10
There is no excuse for not getting started. It should only cost you about US$15.
4. “Words” can be letters or numbers. So you can use u for you or n for and. My weight loss blog is at http://loseweightnfatloss.com as an example.
Remember that lower case (small letters) letters applies always. Even if you type in upper case (capital or large letters) they will be converted to lower case automatically.
www.healthandbeauty.com is OK; www.healthnbeauty.com is OK; so is www.health-beauty.com but
www.health&beauty.com is not OK because it contains the special @ character.
You might have http://sarasbeautyparlor.com. Note saras instead of Sara’s
Or maybe you could have chosen www.fastfitness4u.com which is OK if still available!
Otherwise use .net or whatever extension is available. Or a hyphen.
5. My first and main blog is at the URL http://kevin-johnston.com which is the URL for the domain www.kevin-johnston.com. My name was taken so I had to use a hyphen/dash between first and last names.
URL is a specific character string, is your web address, and means Uniform Resource Locator.
http:// is the Protocol.
6. When starting out, one of your first tasks is to purchase web hosting and a domain name which is your actual name. This is really important.
You should do this right NOW before you miss out! Your actual name domain is the best choice for your first site especially if you haven’t chosen your niche yet.
It’s also very handy as a test site, for redirecting affiliate links or for creating multiple health blogs with subdomains like http://yourname.com/arthritis and http://yourname.com/weightloss
To start, you create (Softaculous software in your CPanel) your WordPress blog on your real name domain, then add theme, start adding content then install plugins and widgets.
Go for quality not chasing free stuff all the time.
When you’ve got your basic blog structure how you want, you can clone it so you have many blogs. On different niches.
You can install Clickbank or Amazon sites on your blog. You can link your blog to social media business pages. You can have almost anything.
After that it’s just a matter of adding quality content to suit your niche/s on a regular basis so you start building relationships, getting visitors and nice comments.
7. As I said http:// is the protocol (Hypertext Transfer Protocol) but you don’t have to remember all this techie stuff. Some people just like to know.
8. Web hosting usually means shared hosting as against having a more expensive dedicated server which is faster.
It’s just like sharing a rented unit or house. Sharing equals cheaper.
I strongly suggest http://kevin-johnston.com/NameCheap for domains and shared hosting (maybe US$5 monthly).
I’ve used all the other providers but NameCheap is the best and cheapest. Trust me on that.
I’ve had previous problems like suspending my account because of false phishing complaints.
Hosting providers like Name Cheap usually offer new clients a free domain name so your real name domain should be free.
9. Your domain registrar/hosting provider maintains your web space on the Internet at a certain location (like a zip code) and keeps it visible to the public, using giant computers called servers.
If you are not seen then you sure aren’t going to get exposure or sell anything.
Your domain name by itself won’t make you visible. You have to put something on it like a blog, website or social media page.
Otherwise it’s like having an empty block of land with no house.
One thing I should mention is that you should clear your cookies and cache memory every so often in your browser.
I remember a couple of times I couldn’t see my blog even though it was visible to NameCheap.
Sometimes it can be internal conflicts, especially with plugins who don’t like each other.
10. Sellers/vendors are mostly called Advertisers in the world of Affiliate marketing.
Suppose you want to become an affiliate for a certain Advertiser. You need to request their approval. One of the first things they ask you is “What is your URL?” ie your website address.
They are assuming you have a site from which to promote their products. This is becoming more frequent so be aware you should have a site or social business page to sell from.
Even Clickbank is not 100% automatic approval anymore. Some sellers want to check you out first and “white list you”.
11. When you purchase your domain and hosting package, it takes a day or two for your host to set up everything, and notify all the main search engines.
You then receive your “welcome letter” (2 to 4 pages) by email with all your login details especially about your cPanel and FTP details.
Don’t lose this email, it’s important. Your cPanel desktop has about 9 rows of icons, and looks like the desktop of your Smartphone.
Your cPanel is where you can create blogs (even micro-blogs) and websites, upload files to the Internet/your web space (refer FTP=file transfer protocol), setup email accounts and web mail, forwarding, redirections, setup add-on or sub-domains, etc.
It also contains information about your domain nameservers (refer DNS). You need at least two.
However if you have your domain names hosted with the same provider, this will happen automatically.
A nameserver is a server containing software and zone files which resolve your domain names to IP numbers. Like 123.86.454.211 which is your IP address.
Nameservers look like this:
ns1.namecheaphosting.com and ns2.namecheaphosting.com
People remember names not series of numbers. That’s the reason. Nobody could remember all those different numbers for every site.
It’s important to understand that usually you have a user name and password for your client area where you can see your Dashboard and Manage Domains tab, and a different user name and password for your cPanel. Make sure you record these securely.
If you login to your Client Area dashboard you’ll see a large tab named Manage Domains. This is the place you can see all your domains and what your nameservers are for certain domains. Also some extra options eg security.
Usually you have to pay yearly for hosting, to get the best deal, but the last time I looked, you could also pay monthly by direct debit. Estimate US$5 per month.
12. If you have any questions or concerns about what I’m telling you please email me
Your friend and mentor,